Raquel Muñoz is an expert in digital marketing, growth, and eCommerce, with more than 15 years of experience leading and developing digital strategies focused on growth, customer acquisition, and business generation. She is currently part of the team at Christie's International Real Estate Madrid as Digital Growth Lead, where she leads the brand's digital growth strategy.
Her career combines leadership and execution across a range of sectors, with previous experience as Head of Digital in the premium real estate segment. Her background spans digital strategy, performance marketing, lead generation and management, CRM, eCommerce, SEO, analytics, and customer journey optimization, combining strategic vision with a strong focus on execution and results.
Her approach starts from data analysis and customer insight to identify growth opportunities and improve the effectiveness of every digital touchpoint. Within the Christie's International Real Estate Madrid team, she connects content, acquisition, CRM, technology, and performance to strengthen the brand's digital presence and contribute to generating business opportunities, while also incorporating artificial intelligence and automation as tools to improve processes, analysis, and efficiency in marketing.