The Christie’s Real Estate Way: a different way of doing things
· 3 min. read · by Anyeli Eyzaguirre
We present The Christie’s Real Estate Way, the launch campaign that embodies our unique way of understanding, communicating, and managing the luxury real estate market in Madrid. It’s not just a commercial promise, it’s an approach that blends 250 years of legacy, the discretion and trust that define Christie’s International Real Estate, and a 360° service that is thoughtful and deeply personalized for every client and every property.
Our legacy
The story of Christie’s, founded in 1776 as an auction house, is not a mere ornamental appendix in our communication: it is the foundation that gives meaning to every step we take. Over two and a half centuries of experience in the world of art and heritage, more than forty years in luxury real estate brokerage, and a standard of discretion and excellence that only time can forge, position us as a global authority.
Today, Christie’s International Real Estate has over 500 offices worldwide and a portfolio of more than 13,000 luxury properties. Moreover, Madrid is the third global office to unify under one roof both the Auction and Real Estate departments, reflecting an integrated vision of luxury, art, and heritage investment.
What Sets Us Apart
True discretion. Specialists in private and off-market sales. Protecting our clients’ identities and the confidentiality of the process is a practice, not an option.
Technical rigor. Legal, tax, and architectural advisory at every stage. Nothing is left to chance.
Only the singular. We represent properties with character: those that tell a story, preserve an architectural gesture, or possess an emotional quality that is hard to replicate.
Visual storytelling. Editorial photography and visual narratives that reveal the soul of the home without theatrics.
International network. Direct access to qualified buyers across five continents and presence in prestigious international media and circuits.
Transparency. Honest and realistic communication: professionalism without inflated promises.
Personalized guidance. Pressure-free service, with discernment, sensitivity, and immediate response to client needs.
All resources, all services. From tailored marketing to relocation, renovation management, and investment advisory.
Legacy. A lineage rooted in Christie’s: over 250 years of discretion, auctions, and heritage appraisal.
Madrid: A Unique City
Madrid is a living stage where history coexists with modernity. Its façades tell stories of past eras; its courtyards hold memory; each neighborhood offers a different way of inhabiting the city. In The Christie’s Real Estate Way, we embrace this complexity: we value the architecture, the human scale of its streets, the light that transforms a living room in the afternoon, and the historical layers that give a property its character. Madrid is much more than gastronomy and leisure: it is urban fabric, history, culture, and opportunities for projects that respect and enhance what already exists.
Properties with Soul
We don’t talk in square meters, we talk in character. An exceptional property is recognized by its details: a staircase preserving its original layout, a window framing the city, a coffered ceiling whispering stories. Our work is to listen to those details and translate them into narrative: we tell the story of each space, how it has been lived in, and how it can continue to be. Photography, storytelling, and editorial staging are tools to showcase authenticity.
A Different Way of Doing Things
We believe an exceptional property deserves exceptional treatment. Our campaign is not an empty claim: it summarizes a way of working that combines discretion, expertise, and sensitivity toward Madrid’s tangible and intangible heritage. The Christie’s Real Estate Way is, ultimately, the commitment to raise the market standard: more rigor, more care, more respect for history, and greater international presence.